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Slim to Win 2008

Weighty coverage for Keith Hall Hairdressing on TV slimming programme.

There is nothing lightweight about the massive coverage being achieved by Keith Hall Hairdressing Group’s artistic team.

Because they have given slimmers on the new ITV1 series, Slim to Win with Rosemary Conley, makeovers as they reveal their new slimmer selves.

Rosemary Conley’s Slim to Win series begins in October and runs until December. For each of the six weeks someone is filmed during their six month slim under weigh loss guru, Rosemary’s, guidance. As they step on the scales for the final time, they are shown with stunning new hair and make up by Keith Hall Hairdressing. The previous series, featuring Keith Hall hair makeovers, was one of the most successful regional programmes, reaching audiences of over 500,000 each week, and has been nominated for this years’ regional Royal Television Society Award. The programme is being aired on ITV1 Central, which covers from Oxfordshire up to Yorkshire and includes almost half of the viewing population.

Programme producer, Karen Pearson says the makeovers added to the excitement: “As viewers will see, the slimmers each have a personal journey in their weight loss programme. Often the participants have had a low personal image linked to their weight issues. Every one of our slimmers looked a million dollars, and the professionalism and efficiency of the hair and beauty team meant that everyone came to us calm, collected, and beautiful.”

Keith Hall Hairdressing Creative Director, Darren Messias said: “We were delighted to be asked to provide hair and extension services for this exciting programme. Our Art Team are increasingly being called on for their skill and creativity for media work. It’s huge fun for the stylists involved and their salons.”

Keith Hall Hairdressing Group has 20 salons, making it the largest independent salon chain in the region. It employs over 300 people with more than 6,000 clients visiting the salons weekly.

Further media information from Lyn Churcher or Sarah Braund , Keith Hall Hairdressing Group Press Office. Telephone 01949 850010 or mobile (also out of hours) 07711 776885 lyn@churcher-associates sarah@churcher-associates.co.uk